Federico Bianco

Webcreation started as a personal project that grew into a studio. I've been developing websites since 1999, when the web was still HTML and tables, and I've done it continuously ever since. It's now 27 years of development, but "25+ years" sounds better and covers the substance: a quarter century of craft, in an industry that changes every 18 months.

I don't have any particular technical ideology. I have a practical preference for WooCommerce and WordPress because they're the technologies I've built the most with, I know the edge cases best, and for the European market they offer the best flexibility/cost/integration ratio with local management systems. But I've worked on Shopify, PrestaShop, Magento, custom PHP, native iOS/Android apps, AI integrations with OpenAI and Claude API. The platform is a tool, not a dogma.

What I do

Webcreation covers the full digital pipeline of a project: needs analysis, design, development, marketing integration, maintenance. No handoffs between vendors blaming each other. For complex projects I rely on a network of trusted collaborators (specific designers, advanced SEO experts, native app developers), but the client's point of contact is me.

Web and ecommerce development

• WooCommerce — the platform I've built on the most. From showcase sites to medium-catalog ecommerce, B2B with customer pricing, ERP integrations, proprietary custom plugins.
• WordPress — corporate sites, editorial portals, content management for editorial teams.
• Shopify, PrestaShop, Magento — when the use case requires it (see the methodology for platform selection).
• Custom PHP development — internal management systems, configurators, API integrations, proprietary plugins.

SEO and GEO

• Classic SEO — Google optimization: Search Console, GA4, ranking, structured data, Core Web Vitals.
• GEO (Generative Engine Optimization) — optimization for ChatGPT, Perplexity, Gemini, Claude. Extended Schema.org Organization, llms.txt files, robots.txt authorizing AI crawlers.
• Server-side tracking — server GTM, Meta Conversion API, server GA4. Setup that makes a difference on real ROAS post iOS 14.

Artificial intelligence

• Custom chatbots with company knowledge base (one is in production on this very site).
• AI agents for internal automations: lead qualification, ticket routing, content generation.
• RAG pipelines (Retrieval-Augmented Generation) over corporate documents.
• Integrations with OpenAI, Anthropic Claude, Google Gemini, n8n, Zapier.

Visual, audio, video

Beyond code I also handle the visual and multimedia side of projects — a specialty that grew over time because many clients needed everything, not just the website.

• Adobe Creative Suite full — Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Audition. Layouts, visual identities, print materials, motion graphics.
• Audio production / sound design — recording, mixing, mastering, sound design for ads, corporate videos, apps.
• Video production — shooting, editing, color grading for ads, corporate videos, social content.

Sectors I've worked in most

The portfolio collects projects distributed across various sectors. Those I've built the most projects in are:

• Food and restaurants — food producers, specialty food ecommerce, HoReCa suppliers.
• Fashion and accessories — DTC brands, multi-brand groups, specialized retailers.
• Industrial B2B — distributors, component manufacturers, technical suppliers.
• Professional services — consulting firms, professionals, agencies.

See the complete portfolio for the list by sector.

How I work

Pricing transparency. My pricing is publicly listed online. No surprise after 3 "discovery" calls, no inflated quotes. If your budget doesn't fit my range, I'll tell you immediately.

Direct availability. The emergency number +39 348 9323674 is answered by a technician (me or someone equivalent), not a call center. Active every day 7-23, holidays included, for ecommerce emergencies. Business hours Mon-Fri 9-19 are +39 011 922 2277.

Long-term partner. Most of my clients have been with me for over 5 years, some since 2005. I don't sell "fire and forget" sites: once launched, I almost always handle maintenance, evolutions, technical marketing for years.

Technical honesty. If I think a client's technical choice is wrong I push back, even at the cost of losing the project. I've turned down more than one project where the client wanted "Magento for 30 products" or "native apps when a PWA was enough". Honesty is worth more than a single project's revenue.

The stack I use most

To orient yourself on what "WooCommerce by Webcreation" means:

• Frontend: HTML5, CSS3, vanilla JavaScript, React/Vue when needed.
• Backend: PHP 8+, WordPress/WooCommerce, custom API, Node.js for specific services.
• Database: MySQL, optimized MariaDB, Redis for caching.
• Hosting: dedicated servers or Linux VPS (Cloudways, Kinsta, SiteGround GrowBig+, proprietary servers for enterprise projects).
• SEO/Analytics: GA4, server-side GTM, Meta CAPI, structured Schema.org JSON-LD, llms.txt for LLMs.
• AI: OpenAI API, Anthropic Claude API, Google Gemini, LangChain, n8n.
• Visual: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Audition).

Direct contacts

If you want to talk about your project, the fastest way is a 10-minute free call.

• 📞 Commercial: +39 011 922 2277 · Mon-Fri 9:00-19:00 continuous
• 📞 Emergency: +39 348 9323674 · every day 7:00-23:00, holidays included
• ✉️ Email: info@webcreation.it
• 📝 Form: /en/contact/
• 📍 Office: Via Fiume 8, 10073 Ciriè (Turin), Italy