Ape Contadina

The project

Ape Contadina

The project for L'Ape Contadina, a long-standing agricultural store in Giaveno (Turin) running since 2011, brought the full in-store catalogue online: garden and vegetable patch, livestock feed, pets, home goods and basketry. A WooCommerce ecommerce that mirrors the breadth of the physical store while preserving the brand recognition and product expertise the shop is known for locally.

The design work was developed to communicate the store's territorial roots and technical specialisation, with a clean layout that highlights categories and makes it easy to browse the distributed brands. The advanced development covered the multi-level catalogue structure, product variants management, shipping integration and checkout flow optimisation.

The SEO activity targeted both commercial queries on specific products and informational searches on gardening, vegetable patches and pet care — to bring qualified traffic to the site and convert online the customer base that already knows Ape Contadina locally.