Birilab

The project

Birilab

The project for Birilab, a store of handmade swimwear, required the creation of an ecommerce on PrestaShop to support the online sale of artisan products.

The site design was studied to reflect the quality and uniqueness of the swimwear, offering customers a simple, intuitive browsing experience.

A series of specific plugins were installed and configured to optimise catalogue management and enable online customisation of the swimwear.

The PrestaShop platform was chosen for its flexibility in managing the sales process and product variants, ensuring perfect integration with the store's operating flow.

In addition to the technical side, a marketing automation strategy was developed alongside Ads and SEO campaigns to grow online visibility and attract a targeted audience, showcasing the artisan quality of the swimwear.