Casadellecialde

The project

Casadellecialde

The project covers a Lavazza-partner company that built and evolved its ecommerce site in two phases: initially developed on Magento and later migrated to WooCommerce.

The graphics were designed to provide a simple, captivating user experience, showcasing products and easing the purchasing process. The commercial strategy was implemented to improve search engine ranking, attracting new wholesale customers and retaining existing ones.

On the technical side, programming included the development of advanced, custom features, ensuring optimal management of catalogue and orders. An important element was newsletter management, used to communicate promotions and news, growing customer engagement and supporting sales growth.