E-commerce | WooCommerce
Cialdeweb
Coffee pods & accessories (Lavazza partner)
The project
Cialdeweb
The project for Cialdeweb, a Lavazza partner specialised in selling coffee pods and accessories, saw the creation and evolution of the ecommerce in two phases: initially developed on Magento and later migrated to WooCommerce to meet new business needs.
The graphics were designed to deliver a simple, captivating user experience, valuing products and easing the purchasing process. The SEO and marketing strategy was implemented to improve search engine ranking, attracting new customers and retaining existing ones.
Beyond the visual side, programming included the development of advanced, custom features, ensuring optimal management of catalogue and orders. Another central element was newsletter management, used to communicate promotions and news, growing customer engagement and supporting sales growth.