Moana Street Shop

The project

Moana Street Shop

The project for MoanaStreet Shop, a streetwear clothing store, involved a series of strategic and technical interventions to enhance the ecommerce platform. A complete WooCommerce theme switch was carried out, optimising the site's visual aspect and improving the shopping experience for customers, with a modern, eye-catching design.

The implementation of marketing automation enabled automated management of email marketing campaigns, personalised promotions and customer follow-ups, while Ads campaigns and SEO activities were optimised to grow store visibility and attract qualified traffic.

To complete the project, advanced programming was developed with the integration of products managed through artificial intelligence (AI), which improved automation of catalogue management and the personalisation of purchase recommendations for customers. This mix of strategies made MoanaStreet Shop more competitive in the online streetwear sector.