Case study · E-commerce · WooCommerce
VenditaVernici.it
E-commerce for the sale of paints and construction products.
The project
An e-commerce for the sale
of paints and construction products.
The project for Tecnovernici was built on WooCommerce, with an e-commerce platform optimised to manage a large catalogue of technical products for the paints and construction sector.
On the marketing side we implemented a sector-targeted SEO strategy, configured the Google Shopping connection to broaden visibility on SERPs, managed the ADS campaigns and set up the newsletter to strengthen the relationship with acquired customers and grow conversions over time.
Approach
Structured catalogue,
sector SEO, integrated marketing.
WooCommerce is the ideal choice for an e-commerce that must manage a complex catalogue and stay flexible over time. With no monthly platform fees, full control over code and SEO, it's the solution that lets you grow without vendor lock-in.
The Google Shopping integration was designed by cleaning metadata at the source: every product has full schema markup, structured attributes, optimised images. Together with the on-page SEO work, this translates into organic ranking and effective Shopping visibility on sector keywords.
Newsletter and ADS campaigns work in coordination: data collected from the site fuels acquisition and remarketing strategies, the campaigns bring qualified traffic back to the catalogue.
A complex e-commerce for the paints and construction sector: solid SEO, integrated Google Shopping, coordinated marketing. WooCommerce lets us build this kind of project without compromise.
Federico Bianco · Webcreation
