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Facebook·Instagram·Product catalog

Facebook Ads
and Instagram Ads

We’ll call you back

Advertising on Facebook and Instagram
for people not looking for you yet.

With Facebook Ads and Instagram Ads you show your products to people who are not searching for them but have the right profile to buy them. And you bring back to the store those who have already visited without buying.

Meta campaigns perform when the platform receives reliable data. That is why we start from the pixel and the Conversions API, which send purchases to Meta even when the browser blocks them, and from the product catalog connected to the store.

The recommended budget starts at €500 a month and is paid directly to Meta. Our management fee is quoted individually. Meta is one of the channels we handle in our digital marketing for businesses and online stores, alongside Google, TikTok and ChatGPT.

Facebook Ads and Instagram Ads campaigns for an online store

Real experience

Barbecues and smokers with a strong season.
Meta campaigns ready before the peak.

BBQParadise sells barbecues and smokers online and concentrates its sales in a few months of the year. We manage its Meta campaigns together with its Google Ads campaigns.

Every morning an artificial intelligence copilot checks sales, margins and ad spend, so the budget moves to where the store actually sells.

  • Facebook and Instagramcampaigns for a seasonal online store
  • Google Ads and Metacampaigns managed together
  • Every morningad spend read next to sales
Client BBQParadise Let’s talk about your campaigns

What we do

Facebook Ads campaign management,
what it includes

  • Pixel and Conversions API

    Purchases, carts and leads sent to Meta from the site and from the server, with deduplication between the two channels, so no event is counted twice. We explain it in the guide on Meta’s Conversions API.

  • Product catalog

    The store’s catalog connected to Meta, with up-to-date prices and availability, for dynamic ads.

  • Campaigns and audiences

    Awareness campaigns and campaigns for people who have already visited the site or bought, with audiences built on your customers.

  • Ads

    Copy and formats for Facebook and Instagram, starting from the photos and videos you already have. Several versions of the same ad, to find out which one works before raising the budget.

  • Spend control

    Spend read next to the store’s sales, not just the numbers Meta shows. The budget moves to the campaigns and ads that actually sell.

Sponsored posts

Advertising on Facebook,
boosted post or campaign

Many businesses start advertising on Facebook and Instagram from their profile, boosting a post in a few clicks. Boosting a post on Facebook gets a piece of content seen by more people, but the goal is visibility and the result is measured in views and engagement, not sales.

Facebook campaigns created in Meta Ads Manager, on the other hand, start from an objective such as sales or leads, use the site’s data to choose who sees the ads, test several versions and are measured on purchases. This is where pixel, Conversions API and catalog make the difference between spend you can justify and spend you hope will work.

Ecommerce and leads

Advertising on Instagram and Facebook
for online stores and businesses

For an online store the work revolves around the catalog. One campaign introduces the products to new people, another shows those who visited the store exactly the items they looked at. Before the busy periods, such as the season for a barbecue store, campaigns must be ready and already measured, not switched on at the last minute.

For a business that sells on quote, advertising on Facebook and Instagram is about collecting inquiries. Here the landing page matters, and we build or fix it ourselves, and so does knowing which leads become customers, not just how many forms come in.

Meta works well together with Google. Google Ads reaches people already searching for the product, Meta helps people discover it before they search. You can see how we set up the other channels on the pages about Google Ads campaign management, TikTok Ads and ChatGPT Ads.

How we work

How we set up
Facebook Ads campaigns

  • Review of what is already there

    Ad account, pixel, Conversions API, catalog and active campaigns. Often the first problem is a duplicate or missing purchase event.

  • Objective and structure

    One objective per campaign, sales or leads, audiences built on customers and visitors, a modest starting budget to collect data.

  • Creatives to test

    Several images, videos and texts in testing, then we keep what sells. If material is missing, we tell you what to photograph or film.

  • Reading the results

    Sales and leads compared with the store’s ERP, budget increased only on the combinations that pay off.

Cost

How much does it cost
to advertise on Facebook

Facebook advertising costs have no price list. You decide the budget, and the cost of each click or lead changes with audience, time of year and industry. The same goes for Instagram sponsored post costs, which are managed from the same campaigns. That is why the first weeks also serve to find out how much a sale or an inquiry costs you.

Budget and fee stay separate. You pay the budget to Meta and the fee to us.

Ad budget

from€500

per month, recommended

  • Paid directly to Meta
  • Split between Facebook and Instagram
  • Moved to where campaigns pay off
Clear from the start

Management fee

Custom quote

Depends on campaigns and catalog

  • Pixel and Conversions API
  • Product catalog
  • Campaign management and checks
  • Readable reports

Already advertising on Facebook? Let’s start there.

We check pixel, Conversions API and catalog, then tell you what to change in the campaigns.

Tell us about the project →

On request, payment can be split into installments, with no interest. 10% discount for upfront payment above €3,000.

Let’s talk

Do your Facebook campaigns
measure sales?

Tell us what you sell and whether you already advertise on Facebook or Instagram. If you prefer, leave your number and we’ll call you back.

AI

AI chat · Facebook Ads

online · instant replies
Hi, I’m Webcreation’s AI assistant. Tell me what you sell and whether you already have a Meta ad account.

Frequently asked questions

Frequently asked questions
about Facebook and Instagram Ads

What are Facebook Ads?

They are the paid ads that appear on Facebook and, from the same campaign, on Instagram. They are created in Meta Ads Manager starting from an objective, such as sales or leads, and shown to audiences built on your customers and site visitors. Unlike Google Ads, they reach people who are not yet searching for the product.

How much does it cost to advertise on Facebook?

You decide the budget, there is no fixed price list. We recommend starting from €500 a month, paid directly to Meta, and our management fee is separate and quoted individually. How much each click or lead costs depends on industry, audience and time of year, and we measure it in the first weeks.

How much do sponsored posts on Instagram cost?

The same as on Facebook, because they are bought from the same Meta Ads Manager and often from the same campaign. The recommended budget starts at €500 a month for both platforms together and moves to where ads perform best. The formats differ, so we prepare versions suited to each.

Google Ads or Facebook Ads, which is better?

They do two different jobs. Google Ads reaches people already searching for the product, Facebook Ads introduces it to people who are not looking for it yet. It often makes sense to use them together, starting with the one closest to what you sell.

What is the minimum budget for Meta campaigns?

Meta sets the technical minimum, but with very low amounts campaigns collect too little data and you cannot tell what works. That is why we recommend starting from €500 a month, paid directly to Meta, and increasing only on the campaigns that sell.

Boosted post or campaign, what is the difference?

Boosting a post from your profile gets it seen by more people and is measured in views and engagement. A campaign created in Ads Manager starts from an objective such as sales or leads, uses the site's data and is measured on purchases.

What is the Conversions API for?

It sends purchases to Meta directly from the store's server. That way the platform receives the data even when the browser or an ad blocker stops the pixel.

Do you need the product catalog?

For an online store, yes. With the catalog connected, Meta can show each person the right products, including the ones they have already looked at on the site.