Real case
Customers who stopped reordering.
Now the system brings them back on its own.
Cialdeweb sells coffee capsules and pods online. Buyers come back to reorder every few weeks, but many customers disappeared without anyone noticing.
We developed automated customer management that reads the order history, works out how often each customer reorders and spots who has stopped. Dormant customers automatically receive an email with the products they usually bought, and those who order again go back into the normal flow to the ERP.
- +22%dormant customers who started ordering again
- Every daycustomers checked against their order history
- Zerolists to prepare by hand