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Rankings·Analytics·AI Search

SEO consultant in Turin
for Google and AI engines

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Real case

A technical catalog nobody could find.
Now buyers arrive from Google.

Rossini Guarnizioni makes technical seals and gaskets, but it did not show up on Google when buyers searched by material, size or application.

We worked on its SEO rankings by reorganizing the catalog into families and applications, writing pages around the searches buyers actually make, and measuring rankings and inquiries in Search Console.

  • ×3organic traffic in one year
  • First pageon the main industry searches
  • +45%quote requests from the site
Client Rossini Guarnizioni I want to be found on Google

SEO & GEO 2026

SEO consulting
for Google and for AI

An SEO consultant is there for one thing, bringing people from the search engine who then ask for a quote or buy. Our SEO consulting starts from Search Console data, picks the searches that bring customers and moves the site up on those, with a clear price from the start. We almost always begin with an SEO audit of the site, from €500, then decide together whether to continue with an ongoing program.

Search no longer happens only on Google. Many people also ask ChatGPT, Perplexity, Gemini, Copilot, or read the Google AI Overviews answer before the results. That is why we work on search engine rankings and on visibility in AI answers together, with technical SEO, content, structured data and GEO.

Webcreation is Federico Bianco, in business since 1999. The same person does the analysis, sets the priorities and works on the site, code included. No handoffs between departments and no recommendations left sitting in a PDF because nobody knows how to apply them.

Types of work

SEO rankings,
which work your site needs

Technical SEO, content, GEO for AI engines or multilingual, every project has different priorities. Is the site technically broken? Start with the audit. Weak content? We build pages by topic. Need to be cited by ChatGPT? GEO. Selling in several countries? International SEO.

Audit · Crawl · Core Web Vitals

Technical SEO

Full site audit, crawl budget, robots, sitemap, redirects, schema markup, performance, mobile-first. We fix the foundations before working on content, because without solid foundations no strategy works.

What’s included

Topic cluster · E-E-A-T · Content

Content SEO

Authoritative pillar pages and linked pages for each topic (topic cluster). Intent-based keyword research, editorial briefs, on-page optimization, authority (E-E-A-T) for Google and AI engines.

What’s included

ChatGPT · Perplexity · AI Overviews

SEO for AI (GEO)

Generative Engine Optimization, meaning being cited by ChatGPT, Perplexity, Gemini, AI Overviews. Well-defined entities, advanced schema, precise and quotable content, monitoring of mentions in AI engines.

What’s included

Hreflang · Multi-market · Localization

International SEO

Rankings in several markets, correct hreflang, content adapted to the language and searches of each country, local link building, technical multilingual setup. Without losing rankings in the markets already active.

What’s included

How to choose

SEO consultant or SEO agency,
what changes for you

An SEO agency usually splits the work, someone sells, someone analyzes, someone writes, someone touches the site. It is convenient on very large projects, but every handoff loses something and technical fixes often wait for whichever developer is available. A freelance SEO consultant follows everything personally, but can rarely work on the code.

We work as an SEO web agency made of one person. Federico Bianco has been building websites and online stores since 1999, so he handles the audit, new pages, redirects, structured data and speed directly, on WordPress, WooCommerce, PrestaShop, Shopify or custom code. If you also need the website, you will find everything on the page of our web agency in Turin.

The best SEO consultant for your business is the one who can explain what they will do, in what order and how they will measure it. When you choose who to trust with your SEO consulting, ask for three things. Real cases with Search Console data, not rankings on hand-picked keywords. A written price before work starts. Who will actually work on the site, and on what timeline.

Measuring what matters

Website rankings
measured on positions and inquiries

The SEO metrics that matter are real rankings, qualified organic traffic, the inquiries and orders that come from the search engine, and citations in AI engines. The report is quarterly and takes a few minutes to read.

SEO data and rankings analysis

Real Google Search Console data

GSC and GA4 combined, rank tracking tools (Semrush, Ahrefs, SE Ranking) compared. Rankings monitored on a list of searches that matter for the business, not on keywords chosen to look good.

AI visibility monitored

We check whether your content is cited by ChatGPT, Perplexity, Gemini, AI Overviews when someone asks the questions of your industry. Dedicated tools for generative engine optimization, tracking of mentions and links in the answers.

Clear quarterly report

A quarterly report with what was done, rankings, traffic, conversions, AI citations. No 80-page PDF, just 4 or 5 key charts, a comment and the next steps. A monthly call to decide the priorities.

The method

How an SEO consultant works,
from analysis to results

Anyone looking for an SEO expert wants to know what happens after the first meeting. The work always follows the same order. It starts with the analysis, using Search Console data, a crawl of the site and the searches where competitors show up today instead of you. From there we pick the keywords that bring customers and decide which pages to improve, which to merge and which to create.

Then comes the actual SEO optimization. First the technical issues holding the site back, then titles, copy, internal links and structured data on the pages already close to the first page, which are the ones that climb first, then the new content. Finally authority, with mentions and links from industry sites.

We track Google rankings on the searches chosen at the start, together with traffic and inquiries, with a call every month and a report every three. If a page does not climb, we find out why and fix it, without waiting for the end of the year.

Recovery · Penalties · Sudden drop

Lost traffic after a Google update?

A precise diagnosis of what happened, whether it is a core update, a technical issue, a manual penalty, lost backlinks or an indexing problem. A measurable recovery plan, immediate work on the critical causes, weekly checks.

Talk to us →

SEO-safe migration · Re-platform

Site migration without losing rankings

A change of domain, CMS or URL structure with a detailed 301 redirect plan, checks after launch and the option to roll back if needed. SEO-safe migrations from WordPress, Magento, Shopify and others. Never a blind migration.

Rebuild the site without losing rankings →

What’s included

What search engine and
AI ranking work includes

A serious SEO project has several dimensions, technical, content, authority and GEO. These are the building blocks we handle on every ongoing project.

  • Full technical audit

    Crawl with Screaming Frog or Sitebulb, analysis of robots.txt, sitemap, redirects, canonicals, 4xx and 5xx errors, indexing in GSC, mobile-first, schema markup, performance. A plan of fixes in order of priority. To understand the basic steps on your own, read the guide on how to get a site indexed on Google.

  • Core Web Vitals & performance

    Optimization of LCP, CLS, INP verified in production. Lazy loading, optimized images, self-hosted fonts, critical CSS. Real performance, not just the Lighthouse score.

  • Schema markup & structured data

    Schema Organization, BreadcrumbList, Article, FAQ, HowTo, Product/Offer, Service, validated with the Rich Results Test. Essential for Google and for GEO on AI engines.

  • Topic cluster content strategy

    Authoritative pillar pages and content linked by topic. Intent-based keyword research, editorial briefs, on-page optimization, internal links designed to show Google what matters. E-E-A-T built in from the brief.

  • SEO for AI and GEO

    Well-defined entities, precise and quotable content, advanced schema, domain authority. Monitoring of mentions in ChatGPT, Perplexity, Gemini, AI Overviews.

  • Link building & authority

    A white-hat strategy with digital PR, valuable guest articles, industry citations and editorial partnerships with authoritative sites. No PBNs, no toxic links. The kind that lasts.

  • Local SEO

    Google Business Profile, reviews, consistent name, address and phone number on industry sites, pages dedicated to the towns and the services you actually sell in the area. For businesses with local customers it is often the work that pays off first.

  • Tracking and quarterly report

    GSC, GA4 and rank tracking combined. A quarterly report with business metrics, meaning rankings, organic traffic, conversions, AI citations and next steps. A monthly alignment call.

SEO for AI

AI visibility,
getting cited by ChatGPT and Gemini

When someone asks an AI assistant which supplier to choose, the answer cites only a few sites. SEO for AI, also known as GEO SEO or Generative Engine Optimization, works to get your site among them. It is not a separate world from classic SEO, because generative engines largely start from the same pages Google considers authoritative.

In practice it means pages that answer precisely and verifiably, business data that is consistent everywhere, complete structured data and mentions on industry sites. We have explained how it works and what really matters in the guide GEO, what Generative Engine Optimization is. Checking your presence in AI answers is already included in the audit and in the Pro and multi-market programs.

Investment examples

How much does
SEO consulting cost

Four indicative examples to give you an order of magnitude. The audit is a one-off, the others are ongoing programs. A phone call and a look at the site are enough to understand what your case needs.

SEO + GEO audit

from€500 to €1,500

One-off

  • Full technical audit
  • Competitor & keyword analysis
  • GEO audit (AI citations)
  • Fixes in order of priority
  • A report anyone can act on

SEO + GEO base

from€900 to €1,500

12-month program

  • Initial SEO + GEO audit included
  • Ongoing technical SEO
  • Ranking monitoring
  • Extended schema markup
  • Quarterly report
  • Monthly alignment call
Most requested

SEO + GEO Pro

from€1,500 to €3,000

12-month program

  • Initial SEO + GEO audit included
  • Technical SEO + content + GEO
  • FAQs optimized for Google and AI engines
  • Content plan by topic
  • White-hat link building
  • GEO monitoring (AI engines)
  • Detailed quarterly report
  • Monthly alignment call
Multi-market

SEO + GEO multi-market

from€4,000

Several markets · Multilingual

  • Initial SEO + GEO audit included
  • SEO and GEO across several markets and sites
  • International SEO with hreflang
  • FAQs optimized for Google and AI engines, multilingual
  • Digital PR & structured link building
  • Extended GEO across all AI engines
  • A single point of contact for the whole project
  • KPIs agreed at the start

Every SEO project is different. Let’s talk.

The figures above are indicative examples. Industry, keyword competition and the starting condition of the site change a lot. In ongoing programs the initial audit is included.

Tell us about the project →

On request, payment can be split into installments, with no interest.

Turin and Piedmont

Local SEO and website rankings
in Turin and Piedmont

We work from our office in Ciriè, half an hour from Turin, and meet businesses in Turin and its province in person when needed. If you need an SEO consultant in Turin who comes to your company to see how you work, we meet in person. For the rest of Italy we work remotely, with the same method.

For website rankings in Piedmont, the difference almost always comes from local SEO. People looking for a supplier in Novara, Cuneo, Alessandria or the towns around Turin see the map and the Google Business Profile first, then the websites. The work starts there, with reviews and pages that genuinely talk about the area and the services you provide locally, without copy-paste pages for every town.

If on top of SEO you want an immediate push with paid advertising, we handle that too, with the same control over the data. You can see how we work on Google Ads and Meta on the page about online advertising for businesses and online stores.

Talk to us

Do you have an
SEO or GEO project?

Tell us about your site, where it ranks and where you would like it to be. We will tell you whether you need an audit, content, technical work, GEO or a mix, and the order of magnitude.

AI

AI agent · SEO + GEO

online · instant replies
Hi, I’m Webcreation’s AI. Ask me for information, prices, a consultation, or leave your contact details and we’ll get back to you right away.

Frequently asked questions

Frequently asked questions
about SEO consulting

What does an SEO consultant do?

An SEO consultant analyzes the site with Search Console data, picks the searches that bring customers, fixes the technical side, rewrites or creates the missing pages, builds authority and measures rankings, traffic and inquiries. In our case the same person also works on the code and templates, with no other suppliers involved.

How much does an SEO consultant cost?

The SEO and GEO audit costs from €500 to €1,500 as a one-off. A one-year ongoing program ranges from €900 to €1,500 in the base version and from €1,500 to €3,000 in the Pro version, which adds content, link building and GEO. For several markets and languages prices start at €4,000, and the initial audit is included in every ongoing program.

How do you choose a good SEO consultant?

Ask for real cases with Search Console data, not rankings on hand-picked keywords. Ask for a written price before work starts, and who will actually work on the site, on what timeline. Be wary of anyone who guarantees the top spot or results in a few weeks.

SEO consultant or SEO agency, which is better?

An SEO agency splits the work among several people, an SEO consultant follows it from start to finish. We work as an SEO consultant, one person, with the technical skills of an agency, because the same person does the analysis, writes the recommendations and works on the site, code included.

How long does it take to see results?

Technical fixes show effects in 4 to 8 weeks. Rankings on competitive searches mature in 3 to 6 months. GEO has faster cycles, measured in weeks. Be wary of anyone who promises immediate results.

What is SEO for AI (GEO)?

SEO for AI, also called GEO, works to get your site cited in the answers of ChatGPT, Perplexity, Gemini and AI Overviews. It takes well-defined entities, precise and quotable content, structured data, domain authority and mentions on other sites. We monitor presence in AI engines with dedicated tools.

Do you work as a freelance SEO consultant?

Yes. Webcreation is Federico Bianco, in business since 1999, and the consulting is handled by one person, from the analysis to the changes in the code. We work from our office in Ciriè with businesses in Turin, Piedmont and the rest of Italy.

Do you guarantee the top spot on Google?

No, and be wary of anyone who does. We work to improve rankings on the searches that matter for your business. The top spot for a keyword nobody searches when buying brings no customers.