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Search·Shopping·Performance Max

Google Ads
consultant

We’ll call you back

Google Ads campaigns
driven by real sales.

As a Google Ads consultant we manage accounts for businesses and online stores, from campaign structure to the product feed. The most common problem we find is an account that spends but measures badly, with duplicate conversions, untracked purchases and automatic recommendations applied without review.

Google Ads campaign management starts from conversion tracking, then from the campaigns you actually need. For an online store these are usually Search, Shopping and Performance Max, with the Merchant Center feed maintained product by product.

The recommended budget starts at €500 a month and is paid directly to Google. Our management fee is quoted individually, as a Google Ads agency would do, but with a single point of contact who knows your store. Google Ads is one of the channels we handle in our digital marketing for businesses and online stores.

Google Ads campaign management for an online store

Real experience

An online paint store on Google Ads.
Campaigns, tracking and Customer Match.

For VenditaVernici.it, an online paint store, we manage the Google Ads campaigns and all the conversion tracking that drives them.

We wrote a plugin for them that automatically prepares the customer list for Customer Match, so Google Ads recognizes who has already bought and the campaigns work on those customers too.

  • Google Adscampaigns for an online paint store
  • Trackingconversions set up and checked
  • Customer Matchcustomer list prepared by a custom plugin
Client VenditaVernici.it Let’s talk about your account

What we do

Google Ads campaign management,
what it includes

  • Search network campaigns

    Keywords chosen around what you sell, match types under control, negative keywords so you do not pay for clicks that bring no customers. Ads written around real searches and linked to the right page, not the home page.

  • Shopping and Performance Max

    Campaigns on the products in your catalog, with asset groups and audience signals built around what you sell and to whom. Products split by margin and performance, so the budget does not all end up on items that sell little.

  • Merchant Center feed

    Product titles, categories and attributes fixed, errors and disapproved products resolved. Shopping and Performance Max depend on this.

  • Conversion tracking

    Purchases and inquiries measured with Google Tag Manager and GA4, cookie consent handled with Google Consent Mode, duplicate conversions removed.

  • Customer lists

    Customer Match so Google Ads recognizes who has already bought, with the list prepared automatically by the store.

  • Landing pages

    If the page the click lands on is slow or not convincing, we fix it directly, because we build the websites and online stores ourselves.

E-commerce

Google Ads for online stores,
Shopping, Performance Max and feed

For an online store the Google Ads campaigns that matter most are the product ones. Shopping campaigns show the photo, price and store name to people searching for that item, and they require a Google Merchant Center account with the product feed. Performance Max uses the same feed and places ads across all of Google’s inventory from a single campaign, driven by Google’s automation.

That is why work on Google Ads for ecommerce begins with the feed. Titles that contain the words people search for, correct categories, up-to-date variants and availability, prices aligned with the site. On WooCommerce we manage it from the store itself, on PrestaShop, Magento and Shopify with the platform’s own tools. A well-kept feed makes the same budget go further, a neglected one makes you pay for clicks on out-of-stock or wrong products.

Alongside the products we always keep a Search campaign for the store name and for the searches closest to purchase, where you need control over keywords and ads.

How we work

How a Google Ads consultant
works on an account

  • Initial review

    On an account that is already active we look at campaigns, feed, conversions and spend over recent months. On a new account we start from products, margins and competitors.

  • Measurement first

    We fix the tracking before touching bids, because Google’s automated strategies learn from the data they receive.

  • Campaign structure

    A few campaigns, each with a clear job, budget assigned to what pays off. No accounts with dozens of campaigns stealing traffic from each other.

  • Regular checks

    Search terms, products, spend and sales reviewed regularly. We assess Google’s automatic recommendations one by one, and auto-apply stays off.

How to choose

Google Ads consultant
or Google Ads agency

A large Google Ads agency has procedures and several people on the same account, but often the person who sold you the service is not the one who works in the campaigns every day. A freelance Google Ads expert follows everything personally, but can rarely work on the site, the feed or server-side tracking. Many Google Ads consultants, whom some people still search for as AdWords consultants after the platform’s old name, work only inside the account.

With us, Google Ads consulting is always done by the same person who sets up campaigns, feed and tracking and who, when needed, changes the store. If you are thinking of adding other channels alongside Google, see how we work on Facebook Ads and Instagram Ads, on TikTok advertising and on ChatGPT advertising.

Cost

How much does it cost
to advertise on Google

Advertising on Google has no price list. You decide the budget, as an average daily spend, and on some days Google can spend up to twice that, without exceeding the daily budget multiplied by 30.4 over the month. On the Search network you pay only when someone clicks on the ad.

The cost of each click does not depend on the budget alone. Competition on the keyword, the Quality Score Google gives to the ad and landing page, the time of year and the area all play a part. Searches close to purchase cost more than informational ones, but they are the ones that bring customers.

Budget and fee stay separate. You pay the budget to Google, and the fee for Google Ads management to us.

Ad budget

from€500

per month, recommended

  • Paid directly to Google
  • Split across the campaigns that pay off
  • Increased only where budget is limiting sales
Clear from the start

Management fee

Custom quote

Depends on campaigns and catalog

  • Initial account review
  • Conversion tracking
  • Merchant Center feed
  • Campaign management and checks
  • Readable reports

Already have an active account? Let’s start there.

We look at campaigns, feed and tracking and tell you what to fix first, before talking about budget.

Tell us about the project →

On request, payment can be split into installments, with no interest. 10% discount for upfront payment above €3,000.

Let’s talk

Is your Google Ads account
working well?

Tell us what you sell and how your campaigns are set up today. If you prefer, leave your number and we’ll call you back.

AI

AI chat · Google Ads

online · instant replies
Hi, I’m Webcreation’s AI assistant. Tell me what you sell and whether you already have an active Google Ads account.

Frequently asked questions

Frequently asked questions
about Google Ads

Does Google Ads really work?

Yes, when people looking for your product or service search on Google and tracking measures purchases and inquiries properly. It stops working when conversions are counted wrong, keywords are too broad or the click lands on a page that is not convincing. That is why we always start from tracking and landing pages.

How much does a Google Ads consultant cost?

The management fee is quoted individually and separate from the budget you pay Google. It depends on how many campaigns we manage, the size of the catalog and the tracking work needed. We set it before we start.

How much budget do you need for Google Ads?

We recommend starting from €500 a month, paid directly to Google. With less, campaigns collect too little data and it becomes hard to tell what works.

How much does it cost to advertise on Google?

You decide the budget and there is no fixed price. On the Search network you pay when someone clicks on the ad, and the cost of each click changes with competition on the keyword, the quality of ad and page, the time of year and the area. On some days Google can spend up to twice the daily budget, but over the month it does not exceed the daily budget multiplied by 30.4.

Google Ads consultant or agency, which is better?

A large Google Ads agency has several people on the same account, but often the person who sells you the service is not the one who works on the campaigns. A consultant follows everything personally, but rarely works on the website, feed and tracking. With us you have a single point of contact who does both.

Does the account stay yours?

Yes. Campaigns run on your company's Google Ads account and you pay the budget directly to Google, while we receive access to manage it. If one day you stop working with us, campaigns, data and history stay with you.

Do you take over an account that is already running?

Yes. We start with a review of campaigns, feed and conversions. Often the first job is fixing the tracking, because Google optimizes on the data it receives.

How soon do you see results from Google Ads campaigns?

The first clicks arrive right after the ads are approved. To judge a campaign, though, you need enough measured conversions, so the first weeks are for collecting data and making corrections.