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Google Ads·Meta·TikTok·ChatGPT

Digital marketing agency
in Turin

We’ll call you back

Advertising measured
on sales.

As a digital marketing agency we start from one principle, online advertising works when every euro spent can be read next to the orders and inquiries it brings. Without proper tracking, the platforms optimize on the wrong data and spend goes up without anyone noticing.

We manage campaigns on Google Ads, on Facebook Ads and Instagram Ads, on TikTok Ads and on the newest channel, advertising on ChatGPT. We always start from conversion tracking and from the website, because a campaign brings traffic but it is the page that sells.

The recommended ad budget starts at €500 a month and is paid directly to the platform. Our management fee is quoted individually, based on channels and campaigns. Behind it there is one person, Federico Bianco, who has been building websites and online stores since 1999.

Online ad campaign management for businesses and online stores

Real experience

Barbecues and smokers, sales packed into a few months.
Google Ads and Meta run on the store’s numbers.

BBQParadise sells barbecues and smokers online, with strong seasonality. We manage its Google Ads and Meta campaigns, and the tracking that measures them.

Every morning an artificial intelligence copilot we built checks sales, margins and ad spend and prepares the adjustments. A person decides on them.

  • Google AdsSearch, Shopping and Performance Max
  • MetaFacebook and Instagram with the product catalog
  • Every morningsales, margins and spend read together
Client BBQParadise Let’s talk about your campaigns

The platforms

Online advertising on Google,
Meta, TikTok and ChatGPT

Each channel reaches people at a different moment. We choose with you where to start, based on what you sell and how much budget you have.

Search · Shopping · Performance Max

Google Ads

People searching for a product on Google see it at the moment they want to buy it. For online stores we also work on the Merchant Center feed.

Google Ads

Facebook · Instagram

Facebook Ads

Campaigns and sponsored posts on Facebook and Instagram with the product catalog, the pixel and the Conversions API set up to measure purchases.

Facebook Ads

Video · Catalog

TikTok Ads

Short videos to build awareness among people who are not looking for you yet, with the catalog connected for those who sell online.

TikTok Ads

New channel · Test

ChatGPT Ads

Ads inside ChatGPT have arrived in Italy too. A new channel to try with a test budget.

ChatGPT Ads

The work

What a digital marketing
agency does for you

A useful digital marketing agency does not sell hours of posting, it brings customers and shows how many. The question to ask a digital marketing agency is always the same, how much did you spend and what did it bring you. This is the work we do on every project, in this order.

  • Conversion tracking

    Purchases and quote requests measured with Google Tag Manager and GA4, cookie consent handled, events sent to the platforms from the browser and, where needed, from the server. We explain how it works in the guides on Meta’s Conversions API and on server-side tagging.

  • Strategy and channel choice

    What you sell, to whom, at what margin and in which season. From there we decide the first channel, the starting budget and what to measure to know whether it works.

  • Campaigns and ads

    Campaign structure, keywords, audiences, copy and formats for each platform, product feeds for those who sell online. The creatives start from the photos and videos you already have.

  • Landing pages

    If the page the click lands on is not convincing, we fix it ourselves, because we build websites. That is the advantage of having marketing and development in the same hands.

  • Spend control

    Spend read next to sales and margins, budget moved to the campaigns that pay off, the platforms’ automatic recommendations assessed one by one.

  • Readable reports

    How much you spent, what it brought in, what we change the following month. A few numbers, explained, without charts that say nothing.

Advertising and SEO

Advertising and SEO
in the same hands

Many digital marketing agencies handle only campaigns, many web agencies only websites. We are a marketing web agency in the most practical sense, we build the site, get it ranking and advertise on top of it, with a single point of contact. When a campaign does not convert, we can look at the page code, the tracking and the ad on the same day.

Advertising brings results from day one and stops when you stop paying. SEO takes months but it lasts. That is why, alongside campaigns, we often recommend SEO consulting and Google rankings work, starting from the searches that have proven profitable in advertising.

Cost

How much does
a digital marketing agency cost

Two separate items, so you always know how much goes to the platform and how much to us.

Ad budget

from€500

per month, recommended

  • Paid directly to the platform
  • Goes to Google, Meta, TikTok or OpenAI
  • Goes up only where campaigns pay off
Clear from the start

Management fee

Custom quote

Depends on channels and campaigns

  • Conversion tracking setup
  • Campaign creation and management
  • Regular spend control
  • Readable reports
  • One point of contact who knows your store

Not sure which channel to start with? Let’s talk.

We look at the site, the tracking and what you sell, then tell you where it makes sense to invest the first budget.

Tell us about the project →

On request, payment can be split into installments, with no interest. 10% discount for upfront payment above €3,000.

Turin and Piedmont

Marketing agency in Turin,
campaigns across Italy

If you are looking for a marketing agency in Turin, or comparing the digital marketing agencies in the area, our office is in Ciriè, half an hour from the city center. With businesses in Turin and its province we also meet in person, at your company, to understand how you sell and who your customers are. Campaigns have no borders, though, and we work remotely with businesses and online stores all over Italy, with the same method.

Among the clients we work with on advertising and tracking are BBQParadise, VenditaVernici.it and Acustico. If you also need a website, you will find everything we do on the page of our web agency in Turin.

How to choose

How to choose a
digital marketing agency

On paper, digital marketing companies all look alike. The difference shows when you ask for the numbers. A serious agency tells you how much you spent, how many sales or inquiries came in and what will change the following month, with data you can check in your own accounts.

Before signing, ask three things. Whether budget and fee are separate, so you know how much goes to the platform and how much to the agency. Who actually works on the campaigns every week. Who fixes the site when a page does not convert, because that is where a good campaign stops paying off.

With us the answers are simple. You pay the budget directly to Google, Meta, TikTok or OpenAI, the fee is quoted individually and put in writing before we start, and campaigns, tracking and website are handled by the same person.

Let’s talk

Where are you
advertising today?

Tell us what you sell and which channels you are already active on. If you prefer, leave your number and we’ll call you back.

AI

AI chat · Online advertising

online · instant replies
Hi, I’m Webcreation’s AI assistant. Tell me what you sell and which platforms you already advertise on, and I’ll help you work out where to start.

Frequently asked questions

Frequently asked questions
about digital marketing

How much does a digital marketing agency cost?

There are two separate items. The ad budget, recommended from €500 a month, is paid directly to the platform, meaning Google, Meta, TikTok or OpenAI. Our management fee is quoted individually and depends on how many channels and campaigns we handle and how much tracking work is needed. We set it before we start.

What does a digital marketing agency do?

It brings customers to your website or online store with paid advertising and SEO, and measures what pays off. In our case that means setting up conversion tracking, creating and managing campaigns on Google Ads, Meta, TikTok and ChatGPT, fixing the pages people land on and reading spend next to sales.

How much budget do you need to start?

We recommend at least €500 a month in ad budget, paid directly to the platform. With less, campaigns collect too little data and it becomes hard to tell what works. The budget goes up only on the campaigns that prove they pay off.

Google Ads or social media, which is better?

It depends on what you sell. Google Ads reaches people who are already searching for the product or service, while Facebook, Instagram and TikTok introduce it to people who are not looking for it yet and bring back to the site those who have already visited. For an online store you usually start with Google Ads and add social media later.

How do you measure results?

First of all we set up conversion tracking, because purchases and inquiries must reach the platforms correctly. Then we read spend next to real sales and inquiries, not just the numbers Google or Meta show. The report tells you how much you spent, what it brought in and what we change the following month.

Do you also work outside Turin?

Yes. Our office is in Ciriè, near Turin, and we also meet businesses in Turin and its province in person. We manage campaigns remotely for businesses all over Italy.

Do you guarantee results?

No. Nobody can guarantee sales from advertising. What we can guarantee is well-built campaigns, correctly measured conversions and spend that is checked regularly.