Advertising on TikTok, where the product
shows itself in a few seconds.
TikTok advertising introduces a product to people who are not searching for it, with a short video that shows it in use. It works for products you understand by looking at them, less for those that need a lot of explaining.
For businesses and online stores we set up TikTok Ads campaigns, purchase tracking on the site and, if you sell online, the product catalog connection. We build the videos from the material you have, or tell you what to shoot.
The recommended budget starts at €500 a month and is paid directly to TikTok. Our management fee is quoted individually. TikTok is one of the channels we handle in our digital marketing for businesses and online stores, and it almost always works alongside Google Ads or Meta.
Is it right for you?
When TikTok campaigns
make sense.
It is not the right channel for everyone. We tell you before you spend.
TikTok can work if
- The product makes sense at a glance in a few seconds.
- You can get real videos of the product or of people using it.
- You sell to an audience that spends time on social media.
- You already run Google Ads and want to reach new people.
Better to start elsewhere if
- You sell a technical service to businesses that needs explaining.
- You have no way of producing videos, not even simple ones.
- You do not yet have purchase tracking on the site.
- The budget is small and you first need to reach people searching on Google.
How it works
How TikTok Ads
campaigns work
Campaigns are created in TikTok Ads Manager, TikTok’s advertising platform, and start from an objective. TikTok groups them into three categories. To get known there is reach, which shows the ad to the largest number of people. To get the product considered there are website traffic, video views and profile engagement. To get results there are app promotion, lead generation and sales, from the website, the app or TikTok Shop.
For an online store the objective that matters is usually sales, with the website as destination. For a business that sells on quote, lead generation can make sense. We rarely use reach on its own, because it is hard to tie to a result.
In Ads Manager every campaign has three levels. In the campaign you choose objective and budget, in the ad group placements, audience, budget, schedule and bid, in the ad the format, video, text with button and tracking. TikTok ads are built and adjusted mostly at the second and third level.
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Ads in the For You feed and in search
Ads appear in the For You feed, among the videos the person is watching, and for some objectives also in TikTok search results. They need to look like TikTok content, not a cut-down TV commercial.
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Spark Ads
They promote posts already published, from your account or from a creator’s account that gives you authorization. The engagement stays on the original post.
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Catalog Ads
They use images, videos and product data from the catalog to create personalized ads, as a carousel, a single video or videos linked to products in the catalog.
What we do
TikTok Ads management,
what it includes
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Purchase tracking
The TikTok pixel on the site and, where needed, the Events API, which sends events from the server. TikTok recommends using them together with event deduplication, so conversions lost by the browser still arrive and none is counted twice.
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Product catalog
For those who sell online, the store’s catalog connected to the ad account, with prices and availability aligned with the site.
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Videos and ads
Ads built on the videos you have, with clear directions on what to shoot if any are missing. Several versions in testing, to find out which one brings sales before raising the budget.
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Campaigns and control
Campaigns set on the right objective and spend checked against the store’s sales.
The videos
What you need to
advertise on TikTok
On TikTok the video is the ad. TikTok advertising does not need expensive productions, it needs videos that show the product in the first few seconds, shot vertically, with a person using it or talking about it.
To start, a few different videos of the same product are enough, so you can see which one works. If you already have a TikTok profile with posts that did well, Spark Ads let you promote exactly those, and it is the format closest to the TikTok sponsored posts many people know. If you work with creators, you can promote their posts with their authorization.
If the product needs to be searched for more than discovered, it is better to start with Google Ads campaign management. If you want to build awareness with images and catalog among a wider audience, also consider Facebook Ads and Instagram Ads. And if you want to try the newest channel, see how advertising on ChatGPT works.
Cost
How much does
TikTok advertising cost
You decide the budget, daily or for the whole duration of the campaign, above the minimums TikTok lists in its help center. TikTok also recommends increasing it gradually, not all at once, so as not to disrupt the learning phase.
Budget and fee stay separate. You pay the budget to TikTok and the fee to us.
Ad budget
from€500
per month, recommended
- Paid directly to TikTok
- First period used as a test
- Increased only if campaigns pay off
Management fee
Custom quote
Depends on campaigns and videos
- Pixel and tracking
- Product catalog
- Campaign management and checks
- Readable reports
Not sure TikTok is right for you? Let’s talk.
We look at what you sell and what material you have, then tell you whether it is worth trying and with what budget.
On request, payment can be split into installments, with no interest. 10% discount for upfront payment above €3,000.
Let’s talk
Does your product
work on video?
Tell us what you sell and what material you have. If you prefer, leave your number and we’ll call you back.
AI chat · TikTok Ads
online · instant repliesFrequently asked questions
Frequently asked questions
about TikTok advertising
How do ads on TikTok work?
Ads appear in the For You feed, among the videos the person is watching, and for some objectives also in TikTok search results. Campaigns are created in TikTok Ads Manager starting from an objective, such as sales, leads or website traffic. To work, they need to look like TikTok content, not a cut-down commercial.
How much do TikTok Ads cost?
You decide the budget, above the daily minimums TikTok sets per campaign and ad group. TikTok's minimums today are more than $50 a day if the budget is set at campaign level and more than $20 a day for each ad group, so keeping a campaign active for the whole month on TikTok usually takes a budget somewhat higher than €500. We recommend starting from €500 a month, paid directly to TikTok. Our management fee is separate and quoted individually, and depends on how many campaigns we manage and how much work the videos need.
What is TikTok Ads Manager?
It is TikTok's advertising platform, at ads.tiktok.com, where campaigns are created and managed. In the campaign you choose objective and budget, in the ad group placements, audience, schedule and bid, in the ad the video, text, button and tracking. That is also where you read the results.
Does TikTok work for B2B too?
Rarely as a first channel. If you sell a technical service to businesses that needs explaining, Google Ads and SEO are better at reaching people who are searching. TikTok can make sense for building awareness when the product shows well on video.
Do you need professional videos?
Not necessarily. You need vertical videos that show the product in the first few seconds, with a person using it or talking about it, even shot on a phone. We start from what you have and, if something is missing, tell you what to shoot.
How much budget do you need to start?
We recommend starting from €500 a month, paid directly to TikTok, and using the first period as a test. The budget goes up only if campaigns bring sales or leads, and one step at a time, because TikTok itself recommends gradual increases so as not to disrupt the learning phase.
What are TikTok Spark Ads?
They are ads that promote posts already published, from your account or from a creator's account that authorizes you. The engagement gained through the promotion stays on the original post.
How do you measure sales coming from TikTok?
With the TikTok pixel on the site and, where needed, with the Events API, which sends events from the server. TikTok recommends using them together with event deduplication.